Market Context & Trends
UK travel insurance market overview — public sources (ABI, FCA, Google Trends)
UK Market Size (est.)
~£1.7bn
GWP — ABI 2025 data
YoY Growth (est.)
~4%
ABI annual report
Active Providers
50+
FCA register
Key Regulator
FCA
Consumer Duty effective Jul 2023
Key Market Trends
Medical cover expectations rising
Consumers increasingly expect higher medical limits and better pre-existing condition handling. Post-pandemic awareness is a driver.
Cruise travel growing
UK cruise passenger numbers continue to recover and grow. Specialist cruise cover becoming expected rather than optional.
Winter sports standardisation
Multiple providers moving winter sports from paid add-on to included cover on mid and upper tiers.
Senior segment growth
Ageing population + active retirement = growing demand for 65+ and 75+ travel insurance. Google Trends confirms rising search interest.
FCA Consumer Duty impact
Firms must demonstrate fair value. Market intelligence directly supports compliance obligations.
Key Public Data Sources
| Source | What it provides | Frequency |
|---|---|---|
| ABI | Market size, aggregate stats | Annual |
| FCA Register | Provider authorisation, complaints | Quarterly |
| Google Trends | Search demand signals | Real-time |
| Google Ads Transparency | Competitor ad copy | Real-time |
| Meta Ad Library | Competitor social ads | Real-time |
| Trustpilot | Aggregate ratings + review count | Manual |
Search Demand Trends
Live charts from Google Trends. Values show relative search interest (100 = peak popularity). UK data only.