Market Context & Trends
UK travel insurance market overview — public sources (ABI, FCA, Google Trends)
UK Market Size (est.)
~£1.7bn
GWP — ABI 2025 data
YoY Growth (est.)
~4%
ABI annual report
UK Trips Abroad
94.6M
ONS Travel Trends 2024
UK Travel Spend
£78.6bn
ONS Travel Trends 2024
Key Regulator
FCA
Consumer Duty effective Jul 2023
Key Market Trends
Medical cover expectations rising
Consumers increasingly expect higher medical limits and better pre-existing condition handling. Post-pandemic awareness is a driver.
Cruise travel growing
UK cruise passenger numbers continue to recover and grow. Specialist cruise cover becoming expected rather than optional.
Winter sports standardisation
Multiple providers moving winter sports from paid add-on to included cover on mid and upper tiers.
Senior segment growth
Ageing population + active retirement = growing demand for 65+ and 75+ travel insurance. Google Trends confirms rising search interest.
FCA Consumer Duty impact
Firms must demonstrate fair value. Market intelligence directly supports compliance obligations.
Key Public Data Sources
| Source | What it provides | Frequency |
|---|---|---|
| ABI | Market size, premiums, claims data (press releases free; full data member-only) | Annual |
| FCA Register | Provider authorisation, complaints data | Quarterly |
| Financial Ombudsman | Insurance complaints volumes, uphold rates by product type | Quarterly |
| ONS Travel Trends | UK trips abroad (94.6M in 2024), spending (£78.6bn), destinations | Annual |
| ABTA Holiday Habits | Consumer travel insurance purchase rates, booking behaviour | Annual |
| Defaqto | Policy feature trends, coverage benchmarks (press releases free) | Annual |
| Google Trends | Search demand signals by term, segment, season | Real-time |
| Google Ads Transparency | Competitor ad copy and active campaigns | Real-time |
| Meta Ad Library | Competitor social ad creative | Real-time |
| Trustpilot | Aggregate ratings + review count (public pages, manually noted) | Manual |
Official Source Links
Free, authoritative sources for UK travel insurance market data. All links are to official public pages.
Search Demand Trends
Live charts from Google Trends. Values show relative search interest (100 = peak popularity). UK data only.